About Us

Ethimaart: Where Gifts Tell Stories and Make a Difference


Imagine the unique satisfaction of giving a gift that brings joy to everyone, from the recipient to the maker and beyond.

Imagine choosing something beautiful, knowing it empowers artisans, celebrates cultural heritage, and leaves a positive footprint on the planet. At Ethimaart, we believe this "magic" should be the heart of every gift.


Inspired by the Journey:

sarwat murtaza - founder of the brand ethimaart ltd

Our Founder: Sarwat Murtaza


This passion wasn't always a business plan. Sarwat, our founder, discovered it during a life-changing internship with an NGO in Pakistan while studying Textile Design. Surrounded by talented artisans who were creating incredible handcrafted pieces. Their skills, their stories, and their struggles deeply touched her and that's when she knew, she wanted to bridge the gap between them and the world.

To share their amazing work, and help their communities thrive. she dreamed of connecting their talent with the world and empowering their communities.


ethimaart founder sarwat murtaza picture together with artisans                     Group photo of our founder with artisans


This dream fueled her journey – from honing her textile design skills to earning a full scholarship in Fashion Business Creation, in London.

London opened her eyes to the global market, but her heart remained with the artisans back home. This was her chance to turn her dreams into reality.

That's how Ethimaart was born!


Ethimaart: Your Window to a World of Handmade Wonders:


ethical and fair trade products available at ethimaart online shop


Ethimaart is more than a store; it's a portal to a world where every gift whispers a story. Explore a treasure trove of handcrafted jewelry, pottery, home decor, textiles and more.

Each piece carries the traditions and passion of its artisan creator. We curate each item with the highest quality and cultural significance in mind. Ensuring you discover unique and authentic treasures you won't find anywhere else.


an artisan is ethically wood carving a block print block for natural dyeing

Our artisan partner carving wood for block printing 


Every Purchase Empowers and Preserves: 


We believe your gift choices can make a positive impact. That's why we work directly with artisans around the world, offering fair wages and supporting their livelihoods. By choosing Ethimaart, you're not just getting a stunning, one-of-a-kind item; you're:

  • Empowering artisan communities: Your purchase provides sustainable income and preserves their unique skills.

  • Celebrating cultural heritage: You connect with diverse traditions through unique creations.

  • Preserving ancient art forms: You ensure these skills thrive for future generations.


Beyond the Products: Recognition and Impact:


Esteemed organizations like the London Prestige Awards and f:entrepreneur lists have recognized our commitment to ethical sourcing and handcrafted beauty. But true validation comes from the positive impact we create. Seeing communities thrive, artisans empowered, and ancient traditions preserved – that's the driving force behind everything we do.


ethimaart recognition in London PRestigue award, university of bradford, bounce magazine, gifts today magazine, glasgow times, f:entreprenuer



Join us on this journey:


Discover a world where beauty, ethics, and impact go hand in hand. Explore our curated collection, delve into the stories behind each piece, and be part of the change.

Together, let's make every gift a celebration of artistry, culture, and positive impact.


  • ethimaart gifts are ethical and fair trade and support artisan community

    Fair Trade

    We prioritize products that are sourced ethically and support fair wages and working conditions for artisans and producers.

  • ethimaart gifts are ethical and fair trade and support artisans

    Ethically Sourced

    Our products are sourced from suppliers who prioritize ethical practices and transparency throughout their supply chain. Our suppliers are committed to fair trade principles and ensures that their artisans are paid fairly for their craftsmanship.

  • Handmade logo ethimaart gifts

    Handmade / Handcrafted

    Many of our products are lovingly handmade or handcrafted by skilled artisans, preserving traditional craftsmanship and supporting local communities.

  • Recycle logo ethimaart gifts


    We offer a range of products made from recycled materials, reducing waste and environmental impact.

  • 100% natural logo ethimaart gifts


    We strive to offer products made from natural and sustainable materials, minimizing our environmental footprint.

blue white pottery artisan image

Celebrating the Craftsmanship Behind Ethimaart

At Ethimaart, we deeply value the skilled artisans and producers who bring our products to life. Through our partnership with our suppliers, we have the privilege of supporting small artisanal communities and women-owned businesses in developing countries.

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Our Commitment to Social Impact

At Ethimaart, we are dedicated to making a positive impact on both local and global communities. Through our partnerships and product offerings, we support causes that align with our values of compassion, sustainability, and social responsibility.

Direct Support:

Imran Khan Cancer Hospital In Pakistan:

A percentage of our proceeds goes towards supporting the Imran Khan Cancer Hospital, providing vital healthcare services to those in need.

Empowering Artisanal Communities:

We prioritize sourcing from small artisanal communities in developing countries, empowering them with sustainable livelihoods and economic opportunities.

Indirect Support:

While our direct support is focused on the Imran Khan Cancer Hospital and artisanal communities, many of the products we sell from our partners also contribute to meaningful causes:

1% for the Planet:

Some of our partner products contribute to environmental initiatives through the 1% for the Planet program, supporting organizations working towards a healthier planet.

Child Rescue Nepal:

Additionally, purchases of certain products indirectly support Child Rescue Nepal, an organization dedicated to rescuing and rehabilitating trafficked children.

ethimaart artisan image uk

Join Us in Making a Difference:

By choosing Ethimaart, you're not only purchasing ethically sourced products but also supporting causes that matter. Together, we can create a positive impact on communities and the planet.

Thank you for your support and for being a part of our journey towards a better world.

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